Brand Strength Assessment Worksheet
The purpose of this worksheet is to help assess the current state of the effectiveness of your brand— both positives and negatives. This is not an exhaustive list, and is intended merely as a starting...
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Duplication dangers and downsides of the new DIY culture
An article by Mark Busse titled The Duplication Dangers and Downsides of the New DIY Culture was published recently in Business In Vancouver. In the article, Mark discusses how cutting corners with...
View ArticleBrand vs. Perks: Can You Spot the Differences?
When people think about company culture, they tend to think about things like corporate gym memberships, fancy coffee machines, waffle breakfasts, ping pong tables and beer on Friday afternoons. These...
View ArticleManufacturing companies should use online marketing to grow
Online marketing isn’t a magical solution that instantly generates revenue or boosts sales 100 per cent — but it is a valuable tool and untapped resource manufacturing clients miss out on. It’s a new...
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